3 Common Myths About Being the Alpha (And What Actually Works)

Myth #1: The Alpha Always Eats First, Walks First, and Dominates the Pack

This myth comes from outdated wolf-pack studies that have since been debunked. Dogs don’t need to see you eat first to respect you. What they crave is consistent leadership—not arbitrary rituals.

What works: Create structure through routines. Use training toys like NeverBite™ to guide play and enforce commands like “drop it” and “wait.”

Source: AVSAB Position Statement on Dominance Theory

Myth #2: You Have to Physically Dominate Your Dog to Be the Leader

Alpha rolls, leash pops, or pinning your dog to the ground aren’t leadership—they’re intimidation. These outdated techniques can lead to fear, reactivity, or broken trust.

What works: Use positive reinforcement, redirection, and handler-guided tools like NeverBite™ to shape behavior without conflict.

Source: Victoria Stilwell’s Guide to Positive Training

Myth #3: Dogs Want to “Dominate” Their Owners

Most dogs misbehave because of unclear expectations—not a desire to control you. Barking, pulling, or guarding is more often a result of overstimulation or confusion than dominance.

What works: Lead with clarity, structure, and calm energy. Create meaningful interaction through commands, play, and redirection—not shouting or harsh corrections.

Source: AKC: Understanding Dog Dominance

Final Word From the Crew

Being the alpha isn’t about being feared—it’s about being followed. Your pup needs a leader, not a boss. Tools like NeverBite™ give you structure. The rest comes from clarity, timing, and trust.

🏴☠ Train smarter. Ditch the dominance. Build trust with NeverBite™.