The Problem

4.5 Million Americans suffer from dog bites a year.

Gnawty dogs and puppies bite.
Hands get shredded.
Cheap dog toys fall apart.

Most toys are made to be destroyed.
Most training tools are built to create distance.
We didn’t want either.

We wanted a better, more natural way to play together.

The Idea

What if a dog toy is tough enough it could take the dog bite for you?

What if dog play could redirect behavior instead of stopping it?

What if dog training didn’t feel like dog training at all?

What if a dog toy could mimic how dogs naturally learn—through play?

What if a dog toy is built to last the life of a dog?

That idea became NeverBite™ from Chewy Chums™.

The Name

It’s called NeverBite™ for two reasons.

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First, it’s built to protect you.

Its construction is designed to shield your hands from accidental bites during play and training—especially with mouthy pups. We know this phase well. We used to go through bandages.

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Second, it teaches them.

By giving dogs a better, more engaging place to bite, they naturally stop going after exposed hands. With repetition and your guidance, they learn where biting is appropriate—and where it’s not.

So this isn’t about stopping play.

It’s about redirecting it in a safer, more natural way.

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Bonus: it’s built to last.

Used as intended, it becomes a long-term part of how you and your dog play together—not something you throw away and replace.

That difference matters.