What to Do When Your Puppy Keeps Ignoring ‘Drop It’
Chewy ChumsShare
“Drop it” is one of the most important commands you can teach—but also one of the most ignored.
Whether it’s a favorite toy or a forbidden sock, puppies love to hold on tight. But with the right training strategy, you can turn “drop it” into a behavior they actually follow.
Why Puppies Ignore the Cue
- They’re rewarded by the chase
- The object has high value or novelty
- They haven’t learned that letting go brings more fun
Step-by-Step: Teaching a Reliable Drop
- Start With Tug – Use a toy like NeverBite™ that’s safe for play and easy to control
- Say “Drop It” Once – Don’t repeat it
- Freeze the Toy – Stop all movement to signal the end of play
- Wait for Release – As soon as they let go, reward immediately with play or a treat
- Repeat in Short Sessions – End on a success and build from there
What to Avoid
- Don’t pull the toy away—it turns into a game
- Don’t bribe with food—you want the cue to stand on its own
- Don’t scold—stay neutral and patient
Why NeverBite™ Makes It Easier
- Worn on your hand for clear play-stop signals
- No stuffing or loose parts = safe for tug and redirection
- Reinforces the idea that release = reward
Final Word From the Crew
If your pup won’t drop it, it’s not defiance—it’s a training gap. Close that gap with the right toy, the right timing, and consistent follow-through.
🏴☠️ Train the cue that protects your stuff and your sanity. Start with NeverBite™.